About us

This is our amazing story.  (written by Jolanda)

Since April 2017 our lives are totally turned upside down. In a magnificent way.
Our good, but somewhat average (and boring?!) life suddenly became new and full of unbelievable opportunities.

But before I tell you the ‘how’ and ‘why’ I will give you some background on where we came from.

Ruud and I, Jolanda, were brought up in normal families. Brothers, sisters and working parents. We had a fine upbringing with ditto values. Acting normal and never stick your head out was the rule.

And so we did.

We finished our schools, started working, met each other and fell in love. At some point we bought a house, got married and I gave birth to a beautiful boy Thomas and an amazing girly girl Suzanne.  A fine life. Our heads were all around making enough money to pay the bills, raising our kids, going out sometimes and planning nice vacations. And of course, buying a bigger house...

Things were OK, within the norm of our surroundings, but after a while some cracks started to appear.

Ruud made career in the IT-business, had a good job, a good salary, company car. And all those hours of work and commute felt quite normal for so much wealth. The strange thing was that somehow it didn’t feel wealthier as years before because our expenses had just grown with the salary. So, I stayed working. Part time, to have more time for the kids also.

But working so much and having so little time gives struggle at some point. It was a challenge to feel like man and wife and a family instead of like running our own little company.

Communicating with Post-it memo's on the fridge was  very normal. Ruud worked from 7-6, and I worked evenings and nights.  Perfect, we thought, this way we didn’t need too much daycare. 

But more and more the lack of satisfaction started to grow, and in my case depression also. 

After a big crisis in our relation, our focus changed more to happiness instead of only making money and taking care of the family and our house. Personal development became my thing. There's got to be more in life than what we experienced so far. And there was. I learned that life was makeable instead of that things happen to you and you can’t do a thing about it. How you think is a major part of getting happy. In the process, I became more focused on possibilities to get the most out of life and how we could get more out of our spare time and vacation days.

Then came the moment that both of the children had left the house and started their own lives, and a big drive came over me to do things differently. Not wait till retirement to enjoy life through travelling and discovering new surroundings. Only Ruud wasn’t enthusiastic.Over the years, he  worked even more hours than before. The stress and frustration got worse and worse, combined with his 'robot-like-life’. He was so absorbed by his job that I couldn’t reach him. I saw he wasn’t well and happy, but he wouldn’t think about it.

At some point his health crashed, and with that his career and things came to a hold. All those years of working hard, never having time for good things in life, suddenly stopped.

We were 51 and 50. Now what?
Sitting on the coach in front of the TV?
Without purpose to come out of bed every day?
That was not the goal.
What could we do together to create a new income?

That’s the point where the magic started to happen.


After asking ourselves ‘What to do now?” a great opportunity came by.
Re-skilling ourselves in online marketing and starting our own business.

O wow, is that ‘The great opportunity?’ I can hear you ask. Well, yes and no.
Because we didn’t see it right away, what opportunity was lying in front of us at that moment.

That came a little later...

When we realized that we could learn how to do our work on a laptop whenever, wherever………
We could earn a living at home. Or in Italy or Spain.
Two countries where we want to spend more time being.

This was the chance to turn this bad thing into an incredible new life.
A life far bigger than we ever dared to dream of.

Now, about a year later, we have learned so much.
About online marketing and about ourselves. And as a bonus, we meet so many inspiring and out-of-the-box people, all learning these skills because they also want a change in their lives, just like us. Each with other reasons, everybody as a WHY.

It’s an amazing place, this education platform SFM that we joined. Such driven and visionary leaders, mentors, coaches. They teach you the skills to earn a living outside the 9to5. A life on your own terms. A much more authentic life. A life focused on what you want and what gives you fulfillment.

So, where we are now?

We're taking the last steps toward our Freedom lifestyle. Or what we even love more,  our Laptop Lifestyle. We sold our house to rent a little apartment without much maintenance so we can go travelling when we want. We swapped the big Company-car for a small Freedom-one. And Ruud got more freedom from the company he is still attached to. He's on sick leave. He can’t do his job anymore because of the visual handicap he was left with after getting sick from the stress and long working days. All those days in front of computers and sitting in traffic are no longer an option. And working together in our business gives the opportunity that I can take over work that is difficult for Ruud in his condition. All pieces of the puzzle are falling into place for us in this new opportunity. We couldn’t imagine, with all the help in the world, where we would be right now, when a year ago got clear that Ruud’s career had crashed.

It was, is and will be a time of learning, working, but most of all by changing ourselves. Because different results need different actions and mindsets. And in our case, online marketing was totally new, so to get successful in that needs big shifts. But we're getting there.

How do we see our future?

There is a new invented word for it: workation. From now on, we will do our work in our new little home or in a nice cafe. And in all kinds of amazing places where we will travel to. We love southern Europe. So many places we didn’t see. Staying in a little town in Italy for example, for a few months and being a part of the community there, at least a little. Or renting a little apartment in Rome or Barcelona. Doing our work and having many hours a day for enjoying the surroundings.Time to invest in all of our hobbies.

And of course our newest and maybe biggest passion:
Helping others improve their lifestyle too.
Inspire people, who see no way out the 9to5.
People without hope on a different life.

We are so grateful for the opportunity we have. Sharing that with others, informing them, so they have a choice, gives us ultimate fulfilment.

*This is our full disclaimer. Please be sure to read it carefully so you know exactly where you stand:

Note that individual results will vary and income success is not guaranteed. Our goal is to give you the online tools and education to help kick start your business, but the effort you put in is what will make or break your success levels. While our business system is proven by the genuine achievements of our members, this does not mean you will get the same results. There are those who will not earn any money at all with our program, because it all depends on your determination, hard work and ability to follow directions. As an entrepreneur, the understanding needs to be in place that you will take full responsibility for your business.

*This site is not a part of the Facebook™ Website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK is a trademark of Facebook Inc *

© Copyright 2018 JolandaRuud Unlimited, Parkleane 24, 8401NB Gorredijk  NETHERLANDS